IT’S ALL ABOUT BEING THERE

Savour Tyrolean delicacies, Christmas treats and marvel at traditional craftsmanship. Traditional huts and festive light decorations create a contemplative atmosphere. Children will be mesmerised by the storyteller or their eyes will light up as they do handicrafts, bake shepherd's bread and ride ponies.

Powerful horses, enthralling team sport – even under normal conditions, polo is utterly captivating for the crowd. On snow, it becomes an event beyond compare. Look forward to international-standard equestrian sport, top entertainment and the finest cuisine at the 21st Bendura Bank Snow Worldcup – sponsored by the Grand Tirolia.

Legendary – and ideally live: the Ski World Cup races on the Hahnenkamm. The event warms up with training runs and high-class junior races – followed from Friday to Sunday by the top stars: with mind-boggling speed in the Streif downhill and incredible pace and technique in the slalom.

Speed is what counts for the Steif’s almost 3.5 km in length and 860 m in altitude – but this time, we aren’t talking about downhill, but up: with touring skis, crampons, snowshoes, cross-country skis, running shoes, mountain bikes ... it makes no difference: there are no rules. Apart from one: no motors allowed.

Seeing out the magnificent winter in energetic fashion on the slopes, spending the first spring afternoons relaxing on the sunshine terrace at Gasthaus Eichenheim or being pampered at the Grand Alps Spa? It’s entirely up to you! Enjoy a stylish, casual and infinitely relaxing Easter at the Grand Tirolia hotel.

Sport, fun and partying in that inimitable Kitzbühel atmosphere: look forward to spectacular bumps and jumps, the Spring Swing mogul slope contest in 1980s costumes, and the James Bond agent race for the coveted Fireball trophy. Whether you take part yourself or just enjoy it all from the sidelines – the framework programme is fantastic and the Fireball Gala at the Grand Tirolia is an exclusive highlight.